Study On The Role Of Alxa Government In Promoting The Development Of The Tourism Industry

With the improvement of the continuous economic and social development and people’s living standards, increased tourism demand and vigorously promote the development of tourism industry, the tourism industry has become in many local governments to promote economic development in the region of the pillar industries. Local government in promoting tourism development, plays a macro-control, market supervision, marketing, publicity, and other public service system to establish the role of the many positive role of local government in promoting the development of tourism in the how to play to the best, and are worth considering research questions.In recent years, Alxa League rely on the unique quality of tourism resources, profound cultural heritage simple and unique tourism brand to attract a large number of domestic and foreign tourists, the number of tourists, tourism revenue increased year by year, and now has become an important tourist destination of the Inner Mongolia Autonomous Region one. However, due to Alxa League tourism industry started relatively late, the government is still not fully play the role, which requires the government to play a more active role in Alxa tourism industry to create a good social environment and the protection of all parties. Therefore, Alxa League, for example, study the role of government in the development of tourism industry in the Alxa League to improve understanding of the development of the tourism industry, accurate positioning their role to promote the sustained and healthy development of tourism Alxa has far-reaching significance.In this paper, the role of government in promoting Alxa League in the development of tourism in the region carried out a special study seeks an active role in depth perspective of local government in promoting the development of tourism. The first part mainly explains the local governments from the macro point of view in promoting the common development of the tourism industry should play in macro-control, market supervision, to build the role of public service system and other aspects. Alxa League in the second part of the positive role government played in the development of tourism on the analyzes by the action of the Government of Alxa League play, Alxa League rational development of tourism resources, tourism management functions continue to strengthen and improve the role of planning guidance, and constantly improve the tourism infrastructure, promotion and marketing efforts continue to increase, tourism and culture continued integration. The third part of the main comb macro regulation Alxa League government in tourism development exist in the process, regulatory role, played the role of public services is not enough other problems and find the government play the role of dislocation, offside, vacancy, institutional mechanisms for the tourism market not perfect, imperfect laws and regulations, tourism, lack of investment in tourism, too much emphasis on economic and other reasons. The fourth part proposes Alxa League actual scientific orientation, and actively promote the development of tourism, the tourism market and improve institutional mechanisms to improve the tourism laws and regulations, to increase tourism investment, adhere to the concept of sustainable development, develop low-carbon tourism and other targeted Suggestions.