On The Study Of The Government Action In The Rebuilding Of Shanhaiguan Tourism Image

Traveling has gradually become a common need in people's life as a result of the rapid development of Chinese economy and the increasing of people's living standard.Traveling has developed rapidly in the past decades as an emerging industry with the support and assistance of its own country and local governments.However,the false prosperity has blinded peoples' eyes of many underlying problems,which lead to the continual appearance of many malignant events.The delisting of National 5A tourist attractions of Shanhaiguan cause great losses in both economic and social benefits for the city,doing severe damage to the city's image in the eyes of tourists.Hence,the function of government action in the rehabilitation of tourist image has become the focus in theoretical discussion and public concern.It is of great importance the government takes actions to the daily administration of tourist industry and discusses relative measures systematically to find feasible government action administration strategies in the rehabilitation of tourist image.This paper will illustrate the background and significance of the issue study in the first place,basing on the studies of assessing overseas and domestic research status of the subject and defining tourism image and government action,which will give a solid foundation to the later analysis.Next,it will state the present situation of Shanhaiguan tourism on the basis of the delisting of National 5A tourist attractions,analyzing the problems of the government actions in the rebuilding of Shanhaiguan tourism image,to conclude the four main imperfections of Shanhaiguan tourist attraction: the failing of location adjustment,the missing of government assistance,the delaying of construction of public service capacity and the de-normalizing of supervision authority.Finally,the paper will try to offer recommendable suggestions after summarizing successful experiences of other cities basing on the analyzing of the realities of Shanhaiguan tourism.These five aspects involve formulating scientific and rational development plans,reforming the mechanism of tourism industry,improving complaint accountability supervision mechanism,developing the construction of public service system and making special information platform.The paper will use many research methods such as literature research method,comparative analysis method,case analysis method as well as field research method to analyze the government action in the rebuilding of Shanhaiguan tourism image in a new aspect,offering valuable reference proposals to aid the rebuilding of goals,having some reference for the Shanhaiguan government as well as other regional governments.