The Development Strategy Research Of Seedling Industry In Huimin County

With the development of the ecological civilization construction,Beautiful China and towns construction,our country’s economy and society has developed rapidly,all these factors led the seedling industry rised quickly,and have an important position in the three leveled industries.So the seedling industry plays an irreplaceable role in adjust agricultural structures,increase farmers’ income, improve the ecological environment and promote the increase,and so on..Huimin County have seized the opportunity of historical development, made full use of the natural domestication field’s geographical advantage and traditional planting advantages,through government supporting, business driving and so on,the seedling industry have been developed greatly,it’s development mode was change from extensive to intensive, with the industry cluster was becoming increasingly, the layout of the company was becoming concentrating, the resource utilization was becoming intensive, the infrastructure construction was becoming assembling.Meanwhile,Huimin County have build up Chinese Green Seedlings Exposition, Yellow River Delta(Binzhou·Huimin)Green Seedlings Fair,Chinese Ash Network,Chinese Sophora Japonica Network and so on,it’s products are sold in more than 50 cities,for example Beijing,Tianjin,Xinjiang,Shanghai,Manchuria and so on.Step by step, "The Chinese Ash Township"has been known by more and more people, the seedling industry has become a pillar industry of local economy.That is a subject worthy of further study how to make the best use of the superior natural and geographical conditions and location advantages in the interior environment,and effectively avoid the threats and challenges in the external environment, and then running the seedling industry bigger and stronger.Firstly,based on the in-depth analysis of strategic management theories and the development of seedling industry at home and abroad,this article in views of the development of Huimin County seedling industry,Synthetically using interviews,documentation,questionnaire method,value chain analysis,internal factor evaluation matrix,external factor evaluation matrix, PEST analysis and so on,analysis the influence factor about Huimin County internal advantages,internal weaknesses,external opportunities and external threatens,and then determine the key factors.Huimin County seedling industry’s key development advantages are the preferable geographical conditions,the convenient transportation,the wide sales platform and so on.The key development weaknesses are the leading enterprises shares less market share, the Seedling Association cann’t play important roles,the planting technology is so backward and so on.The key development opportunities are the implementation of the ecological civilization construction and beautiful China strategy, the construction of national key projects, the holding of the key festival,the government support efforts,the rapid development of tourism economy and so on.The key development threatens are the difficulty of financing,the decline in the small size seedlings price,the heavy competition with other areas who have similar climatic conditions and so on.Secondly,according to the internal advantages,internal weaknesses,external opportunities and external threatens,this article uses SWOT analysis method set SO,ST,WO,WT four kinds of seedling industry development strategies.Later,based on the industry’s development status,I adopt SO strategy which is Using the internal advantage and seizing the external opportunities,meanwhile,made an overall strategic framework covers the development of ideas,objectives,market targets,Market orientation and industrial distribution.Lastly, from a macroscopic view,the dissertation is guided by the strategic framework which had been developed,put forward some suggestions on increasing the government’s support,expanding the scale of planting,following the rules of market motion,extending the industrial chains and so on.It will be have some referential value for the adjustment of Huimin County seedling industry’s development strategy,the development of the seedling producers and industry in Binzhou,Shandong,and even the whole country.