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The Design For Customer Service Personnel Training Scheme Of YH Real Estate Company

Posted on:2017-09-06Degree:MasterType:Thesis
Country:ChinaCandidate:Q ZhaoFull Text:PDF
GTID:2349330512953604Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In recent years, though the real estate market situation after several ups and downs, the only theme that has not changed is the competition for customers' resources. The theory that “Who owns the customer who owns the market ”has become the consensus of the real estate industry. So how to provide quality services for customers is equally important with product design and engineering. Real estate enterprises began to change the way of thinking, and began to build customer service system to explore the same time.In recent years, the overall construction technology is basically stable, and the product design gradually homogenization. The regulation of national policy has led to changes in the industry market. These enterprises are required to work more excellence in customer service, also the requirements of customer service practitioners are improving. In addition to the time and practice, enterprise training can also to cultivate an excellent customer service personnel. However, the current real estate enterprises for staff training work also has some unfavorable influence factors. First of all, there are many pitfalls about the understanding and the practice.For example, after the training, talent have left the company to compete; training needs research is not sufficient; training implementation and management is loose;post training effect evaluation lack, etc. Second, insufficient fund input. For entrepreneurs, there is no effect of training is a kind of investment failure. Training effect is not ideal leads to companies reduce training costs. On the other hand, the customer service is emerging profession of real estate industry. So companies still have many problems, such as they do not know what professional skills and qualities this job should have, training system is not sound, Training forms and methods is relatively single, Training effect is poorer.In the above case, the author based on the participation in the company's human resources department training management work experience, combined with long-term practical experience in customer service jobs, firstly, the author analyzesthe necessity of designing about YH real estate company customer service training.Secondly, from the gap between qualification and employee ability, it is found that the training needs of the customer service staff at the basic level. On the basis of this,the overall design according to the situation of the lack of existing training programs.Last, puts forward some safeguard measures in the aspects of system construction and the allocation of resources for the effective implementation of the training planI hope that, the new training program can meet the training needs of company's current situation. And I also hope to provide some inspiration and reference to other enterprises in the same industry customer service staff training...
Keywords/Search Tags:Employee training, Design scheme, Customer Service, Real Estate
PDF Full Text Request
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