The Research On Competitive Strategy For T Company's Pension Community

Into the 21st century, Chinese insurance industry is flourishing. In 2015, the insurance premium income of the insurance industry reached to 2.4 trillion for the first time. The insurance industry has been paid more and more attention by the country, the society and the people, and is playing a more and more important role in the field of social management. Insurance enterprises are typical enterprises relying on liabilities. The huge premium income also puts forward the new investment management task to the insurance company, so the insurance companies urgently need to invest through a new effective way to improve enterprise profitability. Meanwhile, with the situation of population aging in our country becoming increasingly serious and the appearance of a large number of families in 421,422 structures, it's common that there are more and more couples to support four parents, and more and more young people can't afford the heavy burden of family pension. The Chinese traditional family pension mode is facing various challenges, and people's demand for pension institutions and pension services is increasing rapidly. However, the supply of pension institutions and pension services in our country is very insufficient both in quantity and quality. How to properly solve the problem of pension is a social problem facing the country and governments at all levels.When insurance funds meet pension industry, one of the common operation modes is characterized by life insurance companies investing in pension community. Because of life insurance funds' unique long-term characteristic and ability to combine insurance products and pension community, insurance companies investing in pension community can more directly meet the needs of customers and provide customers with a more complete, more perfect, more comprehensive service. And as an extension of the insurance companies' pension business, constructing pension communities can help the insurance company to improve its industrial chain. Through the cross-border integration of insurance and pension, insurance companies can participate in social management actively, which can greatly enhance the comprehensive competitiveness and social influence.T life insurance co., LTD. is one of the earliest insurance companies investing in the construction of pension community. Based on strategy management theory, using the methods of theoretical research and case analysis, this paper studies the competitive strategy for T life insurance pension community.First it analyzes the external environment of T life using PEST analysis model and analyzes the internal environment. Then it analyzes its advantages, disadvantages, opportunities, challenges and draws the SWOT table. Finally, with the help of quantitative strategic planning matrix, it comes to the conclusion:T life should take focused differentiation strategy to get a leading position in the competition.At present, China's insurance companies have just started to build the pension community. Regardless in theory or in practice, insurance funds investing in the pension community is a relatively new research field. From the aspect of strategy management, this paper carries out exploration about the competitive strategy for T life insurance pension community in a new perspective of the industrial chain extension and cross-border integration, and proposes a new concept that T life should implement national chain and create an upgraded version of CCRC in the development of pension community business, which is beneficial for the cultivation of core competitiveness of T life's pension community and its healthy development. At the same time, this paper can also provide suggestions for other subjects to participate in the pension community. It is also significant to develop new pension system in China and to improve the social pension system.