The Research Of Wechat Employment About Diffusion Of Innovations In Rural Areas

China is a large country of agricultural and the development in science and technology is fast. But in our country's rural areas, with many factors such as low transmission efficiency, transmission channel single which makes it is not conducive to effective transformation of agricultural scientific research achievements.Firstly, by the method of connotation and significance of literature research to combing and induction the innovation diffusion theory, focusing on the impact of innovation diffusion theory in the "S" curve for the Development of Wechat platform, with the development process of the network, libraries and other resource to analysis the Situation use of domestic and foreign. Secondly, In order to make the more specific results, I picked two places as research area, one is the Haixi village of Chengyang Distract which has a strong taste of urban-rural fringe, the other one is Zhaike village which is far away from the urban village in Pingdu city. With the compare, it also can reflect the use and development of Wechat in different areas. Next described the Wechat platform applications and advantages in rural areas, For example, The Aquaculture feed service station at the town of WanJia in Pingdu and Chengyang "YanNi seafood", to understand its two Situation areas for agricultural applications online, and found two areas there is a clear difference. Further elaborated the role of Wechat platform in agricultural information dissemination, the Wechat platform can expand their relationships, improve the ability of social awareness, as well as it provides a convenient communication conditions for the derivative. The last deals with the problems and countermeasures of Wechat in rural areas on information promotion, pointing out the problems include: user privacy issues, Wechat is not conducive to increasing people's sense of belonging, as well as Wechat generate social dependence, spending too much on the Wechat time. And then make recommendations for the future development of the Wechat. Wechat is playing an active role on interpersonal communication, to strengthen the Wechat platform management, and regulate network information.