DDS Company DS Project Channel Problems And Countermeasures

With the development of the market economy, the global market demand uncertainty is increased greatly, increasingly fierce competition between enterprises, more and more enterprises also began to pay more attention to the company's new growth point, hope through the reasonable channel management realize balanced development, for industrial products manufacturing enterprises, the traditional marketing channels has been unable to adapt to the market development, how to establish an effective channel management, improve the operation efficiency of the channel and for market expansion and growth very strategic significance.This paper from the related theory of marketing channel for guidance, to DS-DDS division project channel as the research object, through in-depth analysis and study, summarize the major problems exist in the DDS division project of channel management. Then combined with the actual DS-DDS division, to put forward countermeasures for improving the marketing channels. In channel strategy design from the choice of channels, in-depth design of channel structure, take the customer as the center, take the market as the guide, to improve the existing mode of marketing channel, and improve the DDS division channel strategy target, correct adjustment of channel sales concept, flat channel structure, channel selection criteria and the establishment of marketing channels; channel design is proposed for channel improvement strategy for the implementation of security management and control, in the DDS channel, it is necessary to strengthen the management of the channel, starting from the channel sales strategy, channel selection, channel communication, training, channel conflict management, put forward sales channels price strategy, regional strategy, channel training, channel incentive, channel conflict management measures, to ensure effective channel improvement strategy Shi. Hope that through the marketing channel management to promote the DS-DDS business unit sales growth, to achieve the company's sustainable development.The research of this paper can be used for reference and guidance to the channel marketing of similar industrial products transnational enterprises and domestic enterprises.