On The Transformation Strategy Of Pingdingshan Tianan Coal Mining Company Shares

With the increasingly strict environmental protection policies and development of new energy, a greater adjustment and reform in the supply and demand structure in China will be inevitable. In the future the production and consuming proportion of wind, solar, biomass and other renewable energy which is renewable and more environmentally-friendly will continue to rise.While the consumption of non renewable mineral energy of coal and oil is expected to moderate growth, or even decline. A few years ago, due to strong demand for coal, coal enterprises have increased investment. The production capacity of coal is greatly increased.As China's economy has entered a new normal, the coal appears massive over capacity and the price of coal fell sharply. Coal industry fell into "winter". The purpose of this topic is to find a suitable transition strategy of Pingdingshan Tianan coal mining company and creat it a more dynamic new energy group. At the same time, it also provides reference for other domestic similar coal enterprises which implement strategic transformation.The paper analyzes the problem of Pingdingshan Tianan coal mining company's strategic transformation by using literature research method, case study method, comparative research method, research method of qualitative and quantitative combination, and so on. The transformation of China's coal enterprise should be focus on coal, and try to pull through difficulties by means of structural adjustment, optimizing production, downstream expansion, moving to new coal chemical industry.With the increasingly strict environmental protection policies and continuous utilization of new clean energy, the demand and supply structure of coal may not undergo a fundamental change in a short term. So inevitable measures and correct strategies should be taken in strategic transformation of Pingdingshan Tianan coal mining company in order to seize the initiative in competitive market. Based on analysis of the status quo of Pingdingshan Tianan coal mining company, this paper analyzes the macro environment and industry competition environment, the advantages and disadvantages, opportunities and threats by using SWOT analysis. Finally, the paper proposed basic strategic ideas, main direction and strategy of Pingdingshan Tianan coal mining company.