Impacts Study Of Corporate Social Responsibility And Reputational Capital On Enterprise Performance

The increasing drug safety problems in recent years, such as the poisonous capsule event in 2012 and the ginkgo biloba event in 2015, not only do harm to corporate reputation, but also pose serious threats to public health and social stability, which have already draw the attention of the public to the implementation status of enterprise social responsibilities. At present, studies focused on the relationships between each two of the following three factors: corporate social responsibility, reputation capital and enterprise performance are abundant, but there is a big difference on findings between corporate social responsibility and performance, where inter-mechanism is not clear, we introduce the intermediary reputational capital variable to investigate the effect of the mechanism between the two. With 110 pharmaceutical listed corporations as the samples, this paper studied the influencing mechanism of the pharmaceutical corporations’social responsibility and reputation capital towards enterprise performance through literature review method, archival method and multi-factor regression analysis, hoping to stimulate the pharmaceutical corporations’initiative to take their own social responsibility and accumulate their reputation capital so as to improve the enterprise performance level.Firstly, this paper introduced the background and significance, and showed the problem needs to be solved. Secondly, basic concepts such as enterprise social responsibility were defined by using the literature research method and the theoretical basis of this paper is introduced. Thirdly, through theoretical analysis and combined with the previous research, research hypothesis was put forward by building the theoretical model of corporate social responsibility and reputation capital toward enterprise the performance study. Then, process the data with the statistical software SPSS 22.0, and analyze the influencing mechanism of corporate social responsibility and reputation capital toward enterprise performance according to the regression results. In the following, based on the results of the empirical analysis, this paper concluded that:corporate social responsibility has positive influence on enterprise performance, and reputation capital plays partial intermediary role in it. Finally, this paper proposed some specific suggestions according to the research conclusion and the implementation status of the pharmaceutical corporations’ social responsibility, in order to facilitate the enterprises to take social responsibility accumulate their reputation capital in daily management to improve their performance level.