Study On Nanchang Marketing Management Development Research On The Clothing Enterprise Of F Company,for Example

Marketing is very important to every enterprise.Under the market economy condition,enterprise's marketing model as leading to market-oriented,from the enterprise corresponding marketing model and marketing strategy arises at the historic moment,from abroad to domestic,from urban to rural,from large to small companies,due to differences in politics,economy,culture,etc,each enterprise choose marketing is not the same.Even the same country,the same consumer goods industry or B2 B industry,services,marketing mode is also different.With the continuous development of global economic integration,intensified competition between enterprises,enterprise in the incentive to secure a position of market competition environment,in addition to excellent product quality,there is a very important link is the choice of the marketing mode.Is garment producer in China,it is also one of clothing consumption power,but local clothing enterprises in our country,the transformation of a large-scale mergers and acquisitions,the phenomenon such as collapse,and foreign clothing brand consumption into a rising trend in our country,why our native clothing can't resist the impact of foreign brands,there are many small and medium-sized clothing enterprises have closed down under the spring tide of electronic commerce,large clothing consumption market in China has gradually consumed by foreign brands or unable to adapt to the new marketing mode,this phenomenon is worthy of our thought.Taking Nanchang clothing enterprise marketing management as the research target,with the development status of China's garment industry as the background,through the analysis about the present situation of Nanchang city garment industry marketing management research and the problems existing in the clothing company F,put forward the corresponding measures to improve the level of Nanchang clothing enterprise marketing management.In the article used the literature induction,practice research and data statistics method to analyze the articles.Choose the basic 4 p theory of marketing and brand marketing management theory as the theoretical basis of this article,the Nanchang city garment industry from the development history of Nanchang city garment industry to the development of the status quo,from the Nanchang city garment industry marketing channel strategy analysis to find out the problems existing in the garment industry of this a few parts of Nanchang derivationthe problems in the clothing company marketing management,at last,it analyzes the problems found related measures to improve the level of Nanchang clothing enterprise marketing management.Innovation in this paper is based on Nanchang clothing enterprises and F clothing enterprise marketing management situation analysis,boldly put forward the latest C2 M marketing model,AR and VR technology,the combination of using private custom-made retail is concentrated into batch purchasing mode will be dispersed,meet consumer demand and reduce the production cost,at the same time with the help of a successful Internet platform using AR,as well as the combination of VR technology,make consumers through augmented reality and virtual reality technology 3 d online shopping experience,really never leave home can be tailored to the satisfaction,meet consumer demand for personalized clothing,Nanchang clothing enterprises through this newest marketing model can not only reduce operational costs,also can broaden the market,meet the needs of different levels of clothing.Hope that through the latest science and technology,find a suitable for Nanchang clothing enterprise marketing management development road.