The Research Of Citibank (China) Development Problem After The Financial Crisis

As early as the 19th century, foreign Banks have entered China. Later, due to historical reasons, foreign bank pulled out of the Chinese market. And since the third plenary session, after reforming and opening up, foreign Banks began to return to the Chinese market. In 2001 China’s accession to the WTO, foreign Banks ushered in the golden period of development. The outbreak of the financial crisis in 2007, however, let’s shiny foreign Banks gradually lost its natural status. In recent years, Chinese Banks development progresses day by day, no matter the state-owned Banks, large joint-stock Banks, city commercial Banks, rural commercial bank, etc., are all developing strong. However, in this context, foreign Banks has developed slowly, and the position in the domestic banking system gradually reduced. Citibank as one of the most famous multinational Banks in the world, the size of its assets, or business, are all in a leading position in the international Banks. As early as 1902, Citibank is doing business in China. In 2007, Citibank (China) was registered formally. However, after the outbreak of the financial crisis, the slow process of the development of Citibank (China), and even have fallen than in China business take the situation. This article will analysis after the financial crisis, Citibank (China) development of the reason of the problem.In this paper, the research content mainly includes the following six aspects. First, introduction. This part mainly from Citibank (China) the research background and significance, domestic and foreign literature review, research methods and content, and innovation and deficiency of this paper describes preliminary research topic. Second, development overview of the foreign Banks in our country. In this section on the basis of defining the basic concept of foreign. Banks, discusses the development of foreign Banks in our country. Third, Citibank (China) in the operation and development of our country. This part firstly introduces the basic development of Citibank (China) in our country, secondly by analyzing the basic financial conditions, discusses the achievements and progress in recent years, finally expounds the problems and the insufficiency. Fourth, the Citibank (China) development of macro environment analysis. This section through the pest analysis, from the political and legal environment, economic environment, social culture environment and technology environment square in the face of Citibank (China) problems in the development of macro environment analysis. Fifth, Citibank (China) development of the micro environmental analysis. This section from the aspects such as competitors, customers and Banks themselves to the development of Citibank (China) problem to analyze the micro environment. Sixth, Citibank (China) development outlook and our countermeasures. This section first offer advice aiming at the shortcomings of the Citibank (China), secondly discusses the Chinese bank to Citibank (China) change measures, finally, the regulatory authorities in China how to strengthen the supervision of foreign Banks are also proposed.