Research On The Construction Of Enterprise Culture Of ZH Group

A country needs to rely on a long history of culture as the basis for the development of enterprises also need to rely on cultural leadership. Corporate culture is essentially the spirit of culture, is the soul of the enterprise, and the core values. Enterprises through constant change, lose what is not conducive to the growth of the habit and management, learning and retention is conducive to promoting the development of enterprise management and systems, the formation of a true corporate culture. A good job of the enterprise culture must be done if the company wants to be everlasting. We are not only to build a corporate culture system, but also to continuously optimize the corporate culture, the development of corporate culture. Excellent corporate culture is a key element of sustainable development of enterprises, is the only way for enterprises to improve soft power.This paper takes the construction of corporate culture of a real estate company as the research object, and taking the development course of ZH Group corporate culture to the present the situation of enterprise culture as the main line. Carrying on the deep research to ZH group enterprise culture construction. Through a lot of literatures on corporate culture, this paper analyzes and summarizes the present situation and achievements of corporate culture research both at home and abroad. ZH group company mainly uses the interview method and the questionnaire investigation to carry on the research and the analysis, from the cultural spirit level, the system level, the behavior layer, and the physical layer these four angles to cut into the analysis ZH group enterprise culture connotation. Then, through the comparison and analysis of ZH Company's actual cases and questionnaire data, the paper summarizes the experience of ZH Group's corporate culture construction and finds out the problems in the process of enterprise culture construction, seeking for a solution to this problem, and then proposes ZH Group's corporate culture optimize the strategy to improve the ZH Group's core competitiveness.In order to give full play of corporate culture to improve the comprehensive strength of China's enterprises, it is necessary to carry out in-depth research and analysis on the problems in the construction of enterprise culture, finding an effective way to improve the corporate culture in order provides the reference basis to give other ongoing enterprise culture. Givinh full play to the value of corporate culture,and promote the sustainable development of Chinese enterprises.