| Sightseeing agriculture is a traditional agricultural tourism and the combination of a compound of emerging industries. With the development of economy in our country, the industry has achieved rapid development, also beneficial to the diversification of the tourism industry, enrich the tourism industry, and to solve the less, the problem of labor surplus, on our country’s agriculture, especially for the transformation of urban agriculture played an exemplary role.Sightseeing agriculture in the country are all the rage, many parts of the development of such projects, has obtained good economic benefit and social benefit, but also won the green ecological benefits. Although has the good benefits, but there are still shortcomings, we will how to foster strengths and circumvent weaknesses, give full play to their advantage, make up for our shortcomings, seize market opportunities, in the increasingly fierce competition environment is more rapid, healthy and orderly development.PZ sightseeing agriculture co., LTD., has a good geographical location, unique village flavour, rich products, but also has a relatively stable staff team, and a certain quality of managers and professional and technical personnel, the development of broad prospects for PZ sightseeing agriculture co., LTD.In this paper, SWOT analysis method, according to the macro environment, industry environment analysis and research on the company development strategy, it is suitable for PZ company development strategy, the main attack direction and goals, steps and methods. This paper mainly includes the following four most:The first part, elaborated the research background, methods and ideas. Look for the inherent law of sightseeing agriculture development, field visits, theory with practice to apply these solutions to PZ sightseeing agriculture co., LTD., the actual work.The second part, combining the actual situation of PZ sightseeing agriculture co., LTD., with the SWOT method to analyze PZ sightseeing agriculture development co., LTD., the external opportunities and challenges, internal advantages and disadvantages. To find out the commonness and individuality of the company’s problems.The third part, in view of PZ sightseeing agriculture development co., LTD., the advantage and disadvantage conditions, the existence of threats and opportunities, and puts forward the future PZ sightseeing agriculture co., LTD., the concrete development strategy and goals, and formulate corresponding measures according to the strategy and goals, ensure smooth implementation of the ultimate goal.The fourth part, through the above research, the analysis shows that the value of the sightseeing agriculture is objective, the prospect is broad, bring benefits after the bumper, the range of influence is huge. The real transformation and upgrading of the traditional agricultural structure, and is a good reasonably emerging industries. Is a very promising industry, worth support and promotion. |
