Strategic Choice For Agricultural Research And Development Mianzhu Sightseeing

With the rapid development of the industrial economy, accelerated urbanization, more and more of the rural population to urban migration, urbanization rate is also rising. However, in the development of the industrial economy, followed by industrial development on the environment caused by pollution, ecological environment has been destroyed. The economic development has not only brought to mankind the improvement of the material life, but also increased the mental stress of modern man. Long-term living in the city to meet the material need, began to seek spiritual enjoyment. Tourism has become an excellent choice. At present, China’s rural industrial structure adjustment needs to adjust the sustainable development of rural economic issues that must be resolved. Sightseeing agriculture is traditional agriculture and tourism cross form, both for tourism of the city residents with a good platform, but also to speed up the effective way to solve the "three rural issues", increasing farmers’ income. Mianzhu City in2012was named national leisure agriculture and rural tourism demonstration counties, leisure agriculture and rural tourism development has a certain scale, Mianzhu City sightseeing agriculture concern. Of Mianzhu City sightseeing agriculture development theory can be rich sightseeing agricultural research system, the development of Mianzhu City sightseeing agriculture provides targeted recommendations also other similar areas to develop tourism to agriculture to provide a reference, has important practical significance.Mainly from two aspects of theoretical and empirical started conducting system theoretical analysis based on Mianzhu City sightseeing agricultural development as the starting point, its developments through the analysis of the status and problems of Mianzhu City sightseeing agriculture, SWOT analysis, then the combination of theory and experience specific development strategies. The main contents include the following aspects:(1) the results of the study sightseeing agriculture scholars organize. The theoretical basis of the development of the tourism agriculture:Casual economics theory, theory of agro-ecosystems, sustainable development theory to sort out, and provide a theoretical basis for later research.(2) to sort out and elaborated Mianzhu City sightseeing agricultural development status, of Mianzhu City sightseeing agricultural development from both statistical data and survey data to analyze the situation, including the development of socio-economic status quo, Mianzhu City sightseeing agricultural development status of survey of tourists, problems in the development, etc.(3) SWOT analysis of Mianzhu City Sightseeing Agriculture Development from Mianzhu City sightseeing agricultural development with the advantage and disadvantage facing opportunities and threats analysis.By previous research, this paper, draw the following conclusions:(1) Mianzhu City sightseeing agriculture has become an important thrust to promote a new socialist countryside construction in Mianzhu. Traditional agricultural structure can be adjusted, and changing the the farmers traditional single revenue structure, and constantly improve the level of income of the farmers.(2) through survey analysis tourists, can be seen in Mianzhu City, the main source of tourism agriculture from around the Mianzhu, in young people with stable income, most visitors stay in Mianzhu time for3-5hours, consumption lower level, most of the tourists Mianzhu tourism agriculture is satisfied. They are most satisfied in its idyllic scenery. Tourists are most dissatisfied with is that the infrastructure, followed by environmental health. Mianzhu City sightseeing agricultural development mainly supporting facilities is relatively backward, the lack of a unified scientific and rational planning, business projects homogenization, quality of practitioners managers operating pending improve other aspects of the problem.(3) of Mianzhu City sightseeing agriculture development need to change in accordance with the actual situation, the appropriate choice of development strategy. Finally, the paper provides reference to sightseeing agricultural development of Mianzhu city. Mainly include the following aspects:local conditions, overall planning; perfect foundation to strengthen the supporting; strengthen publicity, integrated marketing; scientific management, people-oriented; implementation of the cluster strategy to accelerate industrial restructuring.