The Research On Value Evaluation For Chinese Wolfberry Cultivation System Based On CVM

Objective: The third batch of China important agricultural cultural heritage list announced on the website of the Ministry of agriculture, the Chinese wolfberry cultivation system is formally applied to become an important agricultural cultural heritage in our country. The objective is to protect and inherit the Zhongning wolfberry cultivation system better. Based on the value assessment of the Chinese wolfberry cultivation system, this paper is to illustrate the urgency and importance of protection and utilization. Through the reading of related references, the CVM is carried out the assessment of value. In practice, CVM can reflect public attitudes, preferences, and is regarded as a way of public participation, a way of propaganda of the Chinese wolfberry planting system. The willingness of each respondent to pay for represents the value cognitive and the protection of the Chinese wolfberry planting attitudes and opinions, reflects the local people whole views and opinions, and makes policy for developing and protecting the Chinese wolfberry planting system.Content: The paper mainly explains the background and significance of this study, domestic and international research status and deficiencies in the introduction part. In the second part is the overview of the study area, including the county's natural geography and social environment for economic development, and the general situation of the Chinese wolfberry planting system; the third part is the value form of the Chinese wolfberry planting system.The complexity and comprehensive of value form,is an important reason to choose CVM; the fourth part is the value assessment which is based on CVM of the Chinese wolfberry planting system, the statistics of the main basic situation of the questionnaire, the estimated value, analysis of factors affecting the willingness to pay. The fifth part is the discussions and suggestions; namely, combine with the analysis of the fourth part and provide some suggestions and help for the sponsors of the Chinese wolfberry planting system.Conclusion: The resident's awareness of the Chinese wolfberry cultivation system is relatively high. The impact on the cognitive level of the Chinese wolfberry cultivation system factors are gender, age which was negatively correlation, education level, monthly income, occupation. Two Logistic regression analysis of data which derived from willingness to pay is: respondents level of understanding, education level, monthly income, occupation significantly related. Logistic regression analysis of a number of factors that influence the amount of the payment: the level of understanding, attention level, age, education level, monthly income, occupation, family seat. Recommendations: Develop tourism of the Chinese wolfberry cultivation system; multi-stakeholder involvement, benefit sharing; step up publicity efforts to enhance protection awareness; and support the development of organic agriculture, establish a good brand image, etc.