Study On Value Assessment And Lively Lineage Of Agricultural Heritage System

The more important of agricultural heritage protection has been concerned by international organizations. Agricultural cultural heritage, as a kind of economic and social mode of production, fully embodies the concept of harmonious development between man and nature and the concept of sustainable development. In the protection of agricultural heritage, its dynamic protection and live transmission is particularly important.Peitian in Fujian province of the field, an ancient village, is the Ming and Qing dynasties culture tamura’s predecessors Farming-reading culture created by keep relatively complete, rich agricultural heritage village of ancient dwellings. Rural farming experience, process display, rural culture and ecological BBS, rich cultural and artistic performance, and other forms of various agricultural culture, has been rated as China’s historical and cultural village, national 4A level scenic area, the most beautiful villages in China. Although Peitian in agricultural cultural heritage inheritance, beautiful countryside construction has achieved excellent results, but in the process of modernization, can’t get away from as well as other rural uninhabitable for young talent. Younger generation villagers or social cultural heritage of ancestral agriculture now show indifference, between traditional and modern, and how to through the interaction of urban and rural residents to promote social recognition and understanding of farming culture and beliefs, to Farming-reading culture as cultural heritage protection and inheritance, has become the target of local development.On the basis of the research status of agricultural heritage, analyzes the non-use value of agricultural heritage related theory, discusses the non-use value of agricultural heritage applicability. Agricultural cultural heritage through case study, find a quite rich non-use values for development, at the same time should be to follow the basic principles of sustainable development, focus on strengthening the laws and regulations formulation, developing leisure agriculture, tourism, construction of ecological agriculture culture museum as the main measures to realize the purpose of protection and live transmission.For example, using CVM (contingent valuation method) and the WTP (willingness to pay (WTP) as a research method, analyzing consumers of ecological services, namely for the participation of agricultural cultural heritage, consumption willingness and satisfaction, to enjoy the marginal willingness to pay of agricultural culture of environmental quality, analyze the consumer spending on agricultural cultural consumption enthusiasm. The study found that the vast majority of survey respondents to Peitian agricultural cultural heritage protection and inheritance of intention and has certain willingness to pay, while the size of the willingness to pay by the month income level, occupation, level of education, travel times, understand the characteristics of five social economic level significantly affected. Through the WTP (willingness to pay (WTP), Peitian’s WTP value equal to 89.08 yuan, in 2015 the non-use value amounted to 8757454.8 yuan.Non-use values by Peitian agricultural cultural heritage research, to better service for the protection and inheritance of agricultural cultural heritage, and for other related agricultural region agricultural cultural heritage of live transmission to provide the reference and reference.