The SWOT Analysis On The Present Situation Of Jingzhou City Leisure Agriculture And The Development Suggestions

Under the background of social economy improved significantly with rural as the basic form of leisure agriculture are booming. The development of leisure agriculture can not only make the farmers’ income, improve farmers’ employment, accelerate the improvement of rural industrial structure adjustment, is also important to build a new socialist countryside shift, is suitable to the new trend of the urban and rural consumption habits grows gradually under the premise of the new rural industry. In this paper, we study the Jingzhou city, Hubei province is located in the Jianghan plain, with excellent geographical location. At the same time as a traditionally mohican, Jingzhou culture has a long history, generates a lot of popular. Jingzhou as the heart of Hubei province, its geographical and historical characteristics of folk culture to Jingzhou leisure agriculture provides a unique geographical advantage, and cultural conditions.Most of leisure agriculture in our country have occurred in rural and suburban places far from the city, most investors for the local residents, they in the local natural landscape, traditional culture and agricultural production activities as the foundation, to attract consumers and offer to consumers, relax, cheerful spirit of leisure activities. And the development of leisure agriculture inevitable destruction and the effects on the environment, produce a series of health problems, soil pollution, water pollution, ecological destruction and other issues, these emerging issues such as not cause developers and government attaches great importance to and solve, will seriously affect the sustainable development of leisure agriculture. So, in this paper, the author thinks that in the process of the development of leisure agriculture should pay attention to balance, economic efficiency and environmental protection in the development of the economy at the same time, take active measures to protect the environment. To solve these problems, the paper from three parts to discuss the problem. First, combing the current situation of the leisure agriculture development in theory, analyze the factors affecting the development of domestic leisure agriculture and policy restrictions; And then through the analysis of the current situation of the development of leisure agriculture of Quzhou City and jingzhou city empirical analysis, studies the two regions of modern leisure agriculture development situation; Finally, the jingzhou city of leisure agriculture development put forward the corresponding policy recommendations. Its structure is as follows: The first chapter is the introduction part. This part of the research questions, research significance and research technique route. Through analyzing the current situation of leisure agriculture, this paper points out how to optimizes the allocation of agricultural resources with multi-level and multi-angle, realize the leisure agriculture economic and environmental benefits of win-win situation. The introduction provides the full text research visual Angle and meaning.The second chapter of the development of leisure agriculture at domestic and overseas. This part is discussed from a macro level the origin and development of leisure agriculture, in stages, the author introduces the characteristics of different historical stages of leisure agriculture, further points out why the present these forms of leisure agriculture? These forms which can solve problems left over by history, what are the realistic problems at the same time?The third chapter is through comparing Quzhou City leisure agriculture development in Zhejiang province and Hubei province Jingzhou city leisure agriculture development. Using the SWOT model, the Quzhou City strengths, weaknesses, opportunities and challenges of leisure agriculture has carried on the related data analysis and summarize, an objective conclusion. Combination of Jingzhou city geography, ecological environment and humane environment, to the development of Jingzhou city leisure agriculture has made the detailed introduction and analysis, using the SWOT model from Jingzhou city leisure farm location, service projects, such as angle, through a variety of advantages disadvantage analysis to make a detailed analysis of the situation.The fourth chapter of Jingzhou city leisure agriculture development raise some issues which need to pay attention to and should pay attention to some of the key factors, and put forward from the Angle of practical feasible improvement Suggestions and countermeasures at present stage.Paper from the perspective of theory and practice, the process and characteristics of leisure agriculture development. Its possible innovative displays in:first, through on-the-spot investigation and case analysis, get the skill of Jingzhou city leisure agriculture data. Secondly, from the point of view of the empirical analysis of the influence factors in the process of leisure agriculture development. However, research is faced with many shortcomings. There is no uniform industry standard to restrain and promote the development of leisure agriculture, but also need large sample data to support the results of the study. This is the focus of my research on the problem depth direction in the future.