| Since the 1990 s, the electronic commerce as a new marketing means, to industrial products sales platform provides an unprecedented leap, agricultural electronic commerce also arises at the historic moment. Party 18 report proposed \ "adhere to the national focus on rural infrastructure construction and social development, further promote the new rural construction and poverty alleviation and development, and comprehensively improve the rural production and living conditions, strive to promote the farmers’ income, to maintain the farmers’ income continued rapid growth\". Agricultural e-commerce is a special means and platforms, will both organic combination of agricultural producers and consumers. Let production to sales, can buy at ease, can satisfy both sides, through creating a chain, using the Internet connectivity and efficient, realize the win-win situation on both sides. In this background, this article for the current situation of agricultural e-commerce in China are analyzed and studied. Agricultural e-commerce and foreign electronic commerce development present situation has made the horizontal comparison. An omni-directional,multilevel and systematic view this new business model. Every new things to replace old things is not completely denied, cannot be achieved overnight, only to learn and accept,constantly, to make itself to be more perfect. The development of agricultural e-commerce is bound to comply with this process. Information era of rapid development, how to continuously meet the needs of the consumers, will have the quality and quantity of agricultural products into the hands of every consumer, to bring the most accurate and up-to-date information to each agricultural producers, there are still many problems need to solve, there were many details waiting to perfect. To be constantly updated to improve electrical business service platform, improve the quality of agricultural products logistics service, the most important is to seize the food safety, this criterion is not relaxed, it is as a mark of agricultural electricity, is directly related to social stability and people’s life safety.This article in yantai agricultural e-commerce development, for example, a theoretical analysis. Research development of agricultural e-commerce in China and business model,and discusses the restriction factors of yantai agricultural e-commerce development. On this basis, combines the actual conditions of yantai economic and social development, put forward the countermeasures to promote healthy development of agricultural e-commerce in yantai. |