Analysis Of The Factors Affecting The Electronic Commerce Of Agricultural Products In Sanming City

With the continuous development of internet technology,the way of selling goods has been changed gradually.More and more commodities are being soldonline.The development of modern preservation technology and logistics industry is frequently used in trading agricultural products online.Sanming City has beenregarded as the "Green Capital of China",with its excellent natural environment,and abound withagricultural resources,However,with the rapid development of the domestic economy,the agricultural products market causes the expansion of modern agriculture,which have higher requirements for the trade of agricultural products.Agricultural products e-commerce is a trend of commodity trade,and the strategy of revitalizing the country plays an increasingly important role in promoting the three integration and the development of agricultural production and improving farmers' income level.While-the e-commerce of agricultural products in Sanming is still at the preliminary stage,failed to take advantage of resources.Therefore,it is significant to promote the development of electronic commerce for agricultural products to develop the modern agriculture and rural areas in Sanming City.This article is based on the rapid development of e-commerce of agricultural products in Sanming City,analyzing the e-commerce of agricultural products based on current situation,through the hierarchical analysis of key factors influencing the development of e-commerce of agricultural products by using quantitative analysis method,to provide a theoretical basis for the development of e-commerce of agricultural products,and promote Sanming City agricultural products sales network,explore a a way to promote the efficiency management of Sanming's agricultural production sales.The main contents of this paper contains five parts:the first part introduces the research background and significance of Sanming City's agricultural e-commerce,and summarizes the literature both home and abroad.The second part is the theoretical basis,the definition of related concepts;the third part outlines the development of e-commerce of agricultural production in Sanming,and o continue the discussion of its typical pattern in Sanming;the fourth part is the empirical analysis through AHP on the influencing factors,results show that the factors influencing the development in trading agricultural products,including transactions subject to the e-commerce of agricultural products,agricultural products brand cognitive degree,transactions subject to the level of information,e-commerce transaction security and transaction platform visibility;the fifth part puts forward the countermeasures and suggestions to promote the development of electronic commerce in Sanming City agricultural products,including improving the level of business cognition,promoting the brand and the standardization of agricultural products,promoting the information level of the transaction subject,establishing the security transaction link of electronic commerce and accelerate the development of the local characteristic trading platform.