The Sub Brand Of Broadcom-"Wo Qu " Biscuits Packaging Color Of Commercial Value

The sub brand of Broadcom— "wo qu",is the topic of this design research. In the paper, color research, color positioning and logo choosing are closely related to the consumer and market.In the continuous research we find out that:color visual impact in the packaging design is the main reference point for consumers to choose the product of the brand.Improve consumers' willingness to purchase goods so as to bring business opportunities.Choosing color in food packaging design needs to be investigated and analyzed with a number of factors from many aspects,such as teaditional culture,consumer psychology, and aesthetics.Based on the above,fully combined with a variety of aesthetic consumption and expectations,and with the orientation of audience aesthetic appeal,we can design a more targeted package.Through analysis and research on the packaging color,and putting the analysis into the packaging design of our "wo qu" biscuit,we can design and exhibit the package of a strong visual effect,which is conducive to enhance the brand temperament and charm.The packaging design of "wo qu" brand not only meets the aesthetic consumption in the market economy era,but also obtains maximum value with the lowest cost.This paper consists of four parts, chapter one mainly includes the research of biscuit m arket present situation, the domestic and foreign well-known biscuit packaging design and c haracteristics. The second chapter is about the analysis of the packaging and food packaging design principles. The third chapter is mainly about brand packaging design of “woqu”, inc luding brand name, logo design, packaging color selected and decoration design. Chapter fo ur is about packaging brings to the enterprise value.