Chinese Clothing Brand Packaging Design Techniques And Status Analyse

Over the past 30 years since reform and opening-up, the economy of our country developed fast. People now enjoy a higher standard of living. In the past, the first objective of people was to solve the problem of food and clothing, but now spiritual pursuit is more important. With the rapid advance of science and technology, all kinds of vocations have been developed. And clothing industry has developed from wholesale market to brand stores. The future clothing market will be the hyper market of experiential scenario. New projects and design methods can be produced by the change of market form, promotion of brand effects, diversity of consumer's demands, variety of product packaging, strengthening of ecological consciousness and so on.The designers of packaging for clothing in modern time should not only know the development trend of clothing market but also learn and know much of society, corporation, product, consumer, merchandise structure and so on. Meanwhile, they should identify accurate design of product packaging for clothing, so that new design thoughts can be appeared.This dissertation studies design of packaging for clothing, takes the all-round development of people, society, economy, and nature as guidelines. The paper also shows the basic design principle and detailed concrete of packaging for clothing based on packaging design features. Firstly, the basic features of packaging design for clothing are discussed on the macroscopic aspect. Secondly, brand effects, the characteristics of consumer, packaging structure, ecology and environmental protection are discussed. Thirdly, design features of all elements above are concluded from microcosmic aspects. Moreover, a great number of pictures are brought in to prove the analysis. At last, the trend of packaging for clothing is generally concluded.According to the research of packaging design for clothing, few relative books in this field can be found. Therefore, a systematic introduction of packaging design for clothing is the main theme of this paper. By analyzing and trying to use the packaging design for clothing, the products will be revaluated upward. In addition, the brand image will be improved, and the brand culture will be delivered, so that the position of the brand in the market can be firmed. This thesis is based on brand benefit, consume structure, consumption psychology, social resources etc. At the same time, it provides design practice with practical theory guidance.