Art?marketing And Balance Of Both

Advertising relying on information dissemination and the development of the industry, changes in the media environment is extremely sensitive in the new media environment, it brings about changes in the form of advertising communication. With the rapid development of Internet technology, the popularity of mobile intelligent terminals, among other factors, has entered the high-speed information age, a new era for the media industry to bring profound changes, its forms like films and rich storyline but much shorter than traditional forms of advertising films. From an image perspective, micro-film advertisments in movie screen and a sense of visual impact attractive; In terms of the narrative, the story it infects human; for the communication point of view, but also has a micro-film advertising platform for the dissemination of new technology, the spread of diversify production cycle cost miniaturization and so on.This paper is divided into five parts. The first section provides an overview, describes the generation and micro-film advertising background, carding micro-film advertising the rapid rise of the reason, a brief introduction to the type of micro-film advertising.The second part with plenty of examples, elaborated micro-film advertising success factors in the arts. This part of the micro-film advertising from a variety of themes and subject matter as the starting point, elaborates micro-film advertising in the narrative, making the audience and meet the psychological aspects of the art, and exemplified by one argument. The third part of the micro-film advertising success factors in marketing, combining the characteristics of the whole media era, mainly from the promotion, marketing strategy analysis of two aspects of the micro-film advertising success in marketing. The fourth chapter, based on the analysis of the second and third chapter, the question of how art and marketing through a balance to ensure that content is king, breaking with the traditional micro-film advertising shackles. “Chapter V ”of the new promotion, production, brand building and industry self-regulation and legal norms and the effect of feedback mechanisms proposed future direction of several micro-film advertising.