Research On Development Strategy Of Foreign Cooperation In Huabei Oilfield Company

With the world economic st aggering and the crude oil prices in low, the petroleum i ndustry is goi ng downward.Giant oil companies ' business performance i s sliding down and have widely to cut off capital investment and expenditure, to dismiss work labours and to get rid of l atent hazards. They are focusing on resources exploration and technology development to enhance the perform ance to achieve the sustainabl e currency flow and forfit for shareholders. As one of t hem, Petrochina has strived for better performance by cutting off low-return investment and by encour aging non-s tat e-ow ned companies to enter petroleum busines s through different cooperations.In the 13 th 5-year state-plan period, China will continue to deepen the refor m of the oil and gas industry sys tem and mechani sm, and to const ruct the effective competi tion market structure and market system. In 2016, the petroleum natural gas sys tem refor m overall program is forthcoming, the reform of the oil and ga s industry will be further brea king up t he state-owne d monopoly to open the market to the public.In order to adapt to the new busi ness environment, Huabei Oilfield Company has studied human res ources, technology level, management capacity and average labor product ivity since 2010 to foreca st and plan the cooperation business sector. On one hand,t he company will do it s best to bring in capital invest ment from other companies, on the ot her hand, the company will make gr eat effort s to go out for marketing.This article stipulates the developm ent strategy of cooperation wit h other companies by consult ing li terat ure and field research, qualit ati ve and quantitative analys is, the application of the strategi c management theories and, Porter's five force s competition model,and by PES T analysis method. As a result, this article analyze s the macro and micro dustry competiti on structure and environment faci ng Huabei Oilfield Company. On this basis, thi s art icl e determines development strategy and implementation measure s for coopera ti on by Delphi-SWOT analysi s method. In short, this article draws a conclusion that Huabei Oil field Com pany is embracing a broad market and many good chances for the rapid development of coopera tion business and hence further promotimg effici ent, sus tai nable andhealthy development of the company.