Research On The Development Strategy Of GDJK Company's Housing Construction And Strengthening Market

With the rapid development of China's economy, a lot of old buildings, an operator function need, need to reinforce the transformation process, the industry will become the future of the reinforcement and reconstruction of chaoyang industry, one of the special constructed an unprecedented strengthening market, but also the corresponding competitive, for GDJK company, is a challenge and an opportunity.GDJK company is a state-owned construction science and technology enterprises, mainly engaged in the business of building reinforcement and reconstruction, the company has gradually established a research and production in house or reinforcement market, sales of preliminary development pattern, but used in vulgar management has been the bottleneck in the development of the company, the need to set up the scientific and feasible development strategy. The main research work of this paper is in house or reinforcement of GDJK company market in-depth analysis of the development environment, through the economic environment, policy environment, technology environment, market competition situation analysis firm in house or reinforcement market challenges and opportunities for development; Through to the company's development present situation, financial status, technical conditions, market conditions, the analysis of the situation of human resources, clear the company's core competitiveness; At last, through the SWOT analysis of the development of the company advantages and disadvantages, thus set up in the housing market of development strategy as well as a variety of security measures.Through research and analysis shows that to set up the feasible development strategy for the development of GDJK company has a positive guiding role, at the same time for strengthening the evolution between businesses, promote the healthy and sustainable development of the reinforcing reform, has a certain catalytic and guiding role; In response to a national energy conservation and emissions reduction, green construction, accelerate the reform of both the structure of the reinforcement, the reasonable allocation of resources, building a harmonious society has the profound significance.