| Our country's economy has entered a new period of Adjusting structure and steady growth.Last year,the growth of world economic was the lowest in 6 years, the growth of International trade declined,The prices of commodity fell.The international financial market shocked badly. These made a direct impact on the economic development of our country.Capital management Co., LTD.of Gentle Capital As a young capital management don't has clear The company's vision, strategic objectives, business strategy and functional strategy at present.There are also some problems In the talent structure, management system and marketing strategy etc. It requires the company Break the dilemma by carrying out a new strategy.This paper attempts to put the company's present situation of management as a starting point, by using PEST analysis, value chain analysis, five model analysis, SWOT analysis and QSPM matrix analysis method,to analyze the company's internal environment and external environment, the strengths and weaknesses, and the opportunities and threats the company was faced. Then to develop a suitable strategy for the long-term and sustainable healthy development and feasible protection measures.At the same time, I hope that the company's competitive strategy analysis generated in my paper can provide a reference for other companies. |
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