Business Plan Of L Company Hygiene Adhesive Customized

Hygiene Adhesive is a kind of holt melt adhesive which can be used in absorbent sanitary products, it is applied to used in adhesive health products of various materials, such as women’s sanitary napkin, baby diapers, old men’s incontinence of urine trousers, etc. Hot melt adhesive is completely solid, it must be in the condition of heating melt coating, adhesive the base materials up after cooling and curing, it is adhesive of thermoplastic polymer material. Because of its function of adhesive, safety and non-toxic, rapidly curing, storage and transportation is convenient, hot melt adhesive is being widely used and has rapidly development.From the development trend of hygiene glue and market demand analysis of health products, it can be found that consumer demand for health supplies and health care presents the diversification, individuation with China’s rapid economic development, national income increased, thus The resulting demand for hygiene glue custom and have a lot of room to grow. L company has 20 years of production and management experience of hot melt adhesive, as well as a strong hygiene adhesive research and development team. According to the domestic hygiene adhesive market and demand for personalized and customized development, after a year of trial operation, product feedback effect is good, in order to further expand the market share, L company project financing plan is proposed.First, this paper discusses the background and meaning of the business plan, including the introduction of L Corporation and the project. Through the SWOT of hygiene Adhesive project, we design and choose the project strategy and by using the STP theory of marketing, we are looking for target market of hygiene Adhesive and formulate the corresponding products and marketing strategy. Finally, the article makes the investment analysis by using net present value, payback period and internal rate of return on project financial calculation methods, it evaluates the financial decision-making index of the project and on the theory of risk management of project risk analysis may encounter and proposes the corresponding risk countermeasure and method of risk aversion.Through this article research has shown that hygiene glue project of L Company has good prospects for development, economic benefit and social benefit is remarkable, can control the risk of project itself at lower levels, study conclusion shows that the project is feasible.This business plan is to provide decision-making reference for the company’s capital financing, hoping to provide a reliable basis for the success of the project financing.