Research On Automobile Engines Marketing Strategy Of Tianshan Adhesive

Joins WTO along with our country, the automobile industry rapid development, automobile engine turnouts also is in the last few years inflates suddenly. At the same time, engineering adhesive on automobile engine application more and more widespread, the amount used is more and more big. The Beijing Tianshan New Material Technology Co. took a domestic well-known engineering adhesive enterprise facing the fast change automobile engine market, must formulate the effective marketing strategy, the instruction company's marketing activity.This article utilizes the market to subdivide, market marketing theory and so on marketing strategy combination, unifies Tianshan Corporation the marketing practice, to the macroscopic environment, the automobile engine industry, the engineering adhesive industry, the Tianshan Corporation own superiority inferiority and so on has carried on the analysis; Has used quantitative analysis the and so on regress analysis method, will carry on the forecast to the future several years automobile engine market capacity; And acts according to each kind of information qualitative analysis motor car engine market the structure adjustment; Has analyzed the engineering adhesive industry main competitor using the competition situation matrix; The summary has analyzed the adhesive enterprise in the automobile engine profession key success factor and take this as the foundation has carried on the SWOT analysis; According to the engineering adhesive on engine application characteristic, chose the variable to subdivide the market, carried on to the automobile engine market subdivides, determines Tianshan Corporation in the engine industry goal market; Matches Tianshan Corporation each kind of resources, in the Tianshan Corporation's Product, Price, Place, Promotion each aspect all has the pointed marketing strategy combination, and proposed the implementation safeguard measure and the suggestion.This article studies the content and proposed the strategy suggested has the certain theory guiding sense to Tianshan Corporation in the automobile engine market marketing practice.