The Development Of Online Pharmacy In China

With the rapid development of Internet,online pharmacies got more and more attention.Building a secure online pharmacy market is the voice of the vast number of consumers,but also to enhance the quality of services of the pharmaceutical sales industry,and a prerequisite to ensure safe and effective of drugs.In the background of countries continue to promote Internet development,it is an unavoidable problem for the drug supervision and administration department and pharmaceutical enterprises that how to take effective measures according to the development characteristics of online pharmacies to strengthen the supervision of online pharmacies,and how to further advance the comprehensive development of the Internet drug sales.This paper uses literature research,comparative study,empirical analysis,questionnaires and other methods,starting with the development of online pharmacies,further discussing problems of online pharmacy and putting forward the countermeasures to promote the development of online pharmacies.The whole paper is divided into six parts.The first part is a general overview of the paper.Mainly includes the online pharmacies' background researching,research status,the purpose of this study,research ideas and methods and innovative points of this paper.The second part is an overview of online pharmacies,including online pharmacy online concept,characteristics,classification,theory.It is the main content of this paper from the third to the sixth part.The third part is studying and analysing the development of foreign online pharmacies and the the relevant policies of the government.Summarizing the characteristics of online pharmacies and government regulatory measures.The fourth part is the development of online pharmacy in our country.First,through literature research,resource survey,data collection will collate online pharmacy in China 17 years of development history,can divided into four periods: embryonic stage,preliminary exploration stage,rapid development stage and rational competition period.On the basis of the overall understanding the development online pharmacies,summarizing the achievements of online pharmacies in China:Online pharmacy market size continues expanding,the traditional drug sales channels have been impacted;The basic supervision system of online pharmacy in our country has been established,clear regulatory body,regulatory basis,made a detailed provision for the eligibility of online pharmacies.Our country has formed a diversified online pharmacy business model,which is representative of the self-style online pharmacy and third party platform.The fifth part is to analyze the problems existing in the online pharmacy.China's current laws and regulations are not perfect.Due to the rapid development of the Internet,need to make the appropriate adjustments.The relevant departments lack of supervision and management of online pharmacies,legitimate online pharmacies existing illegal sale of prescription drugs.For online pharmacies,consumers do not understand of online pharmacies,online sales of drugs have been questioned,logistics distribution of online pharmacies need to be further improved.The sixth part is the countermeasure research.This part from three aspects to solve the method.Advised the government to conform to the changes of the times,as soon as the introduction of the new policy and legal documents,standardize and guide the development of online pharmacies.Enterprises should according to the characteristics of online pharmacies,taking effective methods promoting online pharmacies,implementing pharmacies consultation system,protecting the safety of consumers,building their own enterprise culture,increasing consumer' loyalty.O2 O will be applied to the online pharmacy,to provide service with drugs for everyone.Consumers in the online pharmacies to buy drugs,should strengthen the security of network consumption consciousness,pay attention to the purchase of medicines consulting services,also attaches great importance to the protection of their legitimate interests.