An Analysis Of The Debts Risk Control In The BBG Company

At present, the entity retail enterprises are facing many difficulties, the market environment has been subverted by multiple factors, the industry is also going through a significant and far-reaching transformation. Traditional retail enterprises faces a crisis that can be imagined. In recent years. In the face of the impact of e-commerce tide, the major traditional retail industry giants have begun to enter the field of electronic commerce. Many traditional retail business in the process of transformation has been exposed solvency deficiency, debt capital utilization efficiency is not high, the lack of effective supervision of debt financing and other problems.the traditional retail enterprises are facing enormous challenges at the same time, if no measures are taken unchecked, will inevitably lead to greater debt risks, operational risks. Therefore, it is necessary to strengthen the study of debt risk control of the retail business.The article choose BBG firm as the research object, by using the method of case study and the theory of debt risk control, research the control of the BBG company's debt risk.Firstly, The article clarifies the research background, research significance, research methods and application value; secondly, it describes three basic theories:the theory of financial risk, debt contract theory and risk control theory; Secondly, based on the survey results, from the perspective of their own proposed four debt risk control issues:debt risk control objectives are not clear, unreasonable debt structure, debt capital utilization efficiency is not high, the higher the overall cost of debt and other debt risk control issues; then, the article analyzed that the BBG company has four debt risk control problem:the concept of debt risk control is not set, the current liabilities ratio is high, debt capital monitoring system is unreasonable, the debt cost control is effectively. Finally, the article puts forward four corresponding debt risk control measures:accurate positioning the debt risk control target, optimize the structure of debt, improve the debt fund monitoring system, reduce the cost of debt, etc.