JiangXi GS Factory Civilian Goods Development Strategy Research

JiangXi GS factory, belonging to national military enterprise, the first three lines construction,In the 1980 s to seize the opportunity of "conversion" policy, vigorously develop the military-to-civilian weather modification and meteorological products(hereinafter referred to as the figure products), after more than 20 years of rapid development, figures product production scale has become the top three industry, now is planning to introduce strategic investors in assets reorganization and restructuring. The factory although civilian goods development has obtained certain result, but there are still unreasonable organization structure, asset reorganization and restructuring listed strategic direction is not clear, civilian goods development strategy is not clear, the research and development innovation ability is not strong, etc, particularly with figure products industry leader aerospace science and technology group of SXZT company also obvious gap.This paper takes Jiangxi GS factory civil product development strategy as the research object. The first chapter civil-military integration development to rise to the selected topic background and significance of national strategy, comparative analysis of foreign domestic civil-military integration development present situation, combed the topics of research ideas and methods; The second chapter on the strategic management, the basic theories of competitive strategy and strategic analysis tools; The third chapter uses the SWOT analysis method to carry on the strategic environment analysis, master the civilian enterprises are facing development opportunities and threats, to clear the advantages and disadvantages of civil product development; The fourth chapter make civilian development strategy, including SWOT matrix analysis, the development of strategic objectives, strategic analysis and strategic decision making, the final choice of differentiation strategy as civilian development strategy; The fifth chapter puts forward the guarantee conditions for the implementation of the differentiation strategy.