The Study On Marketing Strategy Of Liuyang Shenyu Hotel Co.,Ltd

Liuyang Shenyu hotel is located in prime locations in Liuyang City, it is a typical Economy Hotel, with good location, coupled with the hotel service and favorable price, the hotel from the 2005 opening date, has remained at the forefront of the industry the development of Liuyang hotel. In the development of Economy Hotel rapid expansion and promotion, cause and development of electronic commerce under the environment of market competition, Liuyang Shenyu hotel how to keep sustainable development in the market competition, is the focus of this paper.This dissertation mainly analyzes the development present situation and the development of Liuyang Shenyu Hotel in question, by using the method of SWOT analysis, discusses Liuyang Shenyu Hotel competitive advantages, disadvantages, opportunities and threats, and make comprehensive evaluation and analysis, be re positioning of Liuyang Shenyu Hotel market, thus marketing optimization scheme of Liuyang Shenyu Hotel in product, price, channel and promotion, and to develop marketing implementation of safeguard measures. In conclusion, boutique Fast hotel is Liuyang Shenyu Hotel development direction, Liuyang Shenyu hotel to optimize product, highlight the rooms clean degree, bed and shower comfortable, and between rooms, entertainment layout environment, in order to realize the difference of Liuyang Shenyu Hotel and local rivals. In th e service aspect, continuously improves the management, enhances the service personnel's skill, realizes the hotel in the service aspect difference, and enhances the hotel the competition ability. From the overall enhance the brand image of the hotel, and with the help of network marketing channels, taking into account the company profit, forming a local brand influence and competitiveness, in order to promote the healthy and orderly development of Liuyang Shenyu hotel.The dissertation has certain referenc e significance to the study of Economy Hotel, the conclusion have certain reference significance for the Liuyang Shenyu Hotel.