Study On Management Mechanism Of Consumers' Complaints Of E-commerce Of Hangzhou

Recent years, with the rapid development of cybereconomy, Electronic Commerce has been the new economic growth point and its quantity of consumers has increased sharply. Because of its own shortcomings and other factors, contradictions and problems begins to emerge. The turnover of e-commerce of Hangzhou was more than 1.5 trillion, accounting for 1/8 of that of China in 2014, with a growth of about 30 percent. It shows that Hangzhou has led the way in both the speed and scale of e-commerce in China. However, consumers' complaints of e-commerce has been the focus. Therefore, management mechanism of consumers' complaints of e-commerce is extremely urgent.The example of consumers' complaints of e-commerce of Jianggan District of Hangzhou shows the management mechanism of consumers' complaints of e-commerce of Hangzhou. It includes the responsibility of third-party platform, cooperation of different departments, optimization of credit system and innovation of the new type of rights protection mechanism, etc. However, when it comes to the current management mechanism of consumers' complaints of e-commerce of Hangzhou, there are still deficiencies, such as imperfect law construction, lack of complaints' channels, low efficiency, delay of feedbacks and opaque process, etc. Because an effective management mechanism has not been built, the efficiency to resolve consumers' complaints of e-commerce is low. Law construction, supervision system, credit evaluation system, quick resolution mechanism and off-site complaint and judicial should be built.