Research On Tuniu.Com Online Tourism Marketing Strategy Based On Client

China’s tourist has ranked first in the world. With the continuous development of society, the broad masses of the people’s living standards improve, people’s travel rate will continue to increase. It needless to say, under the background of policy aid and economic development, tourism will certainly achieve long-term sustainable growth. On the other hand, with the continuous development of information technology. China’s Internet users are also increasing, the traditional travel companies began to operate e-commerce, the new company also began to operate online business through various forms. Market competition is becoming more and more fierce. If you want to be in a dominant position in the market, we must explore the characteristics of the network and the majority of customers. By looking back over the past ten years, experience of Internet, it initially to the site as the center, and now determines the dominant position of the user. At present, the majority of users tend to use a variety of social networking sites to get information. They are very much like to participate in a variety of Web sites, has become the main body of information provided. Therefore, on the one hand, online travel company should use the Internet to publish relevant information. On the other hand, the online travel corporation shall strengthen the research on consumer experience, on this basis, to carry out online marketing activities.In the article, we first study the internal and external environment condition of Tuniu Company using PEST model. On this basis, we use Michael Porter five forces model methods to study, pointed out the ideas that the company needs to consolidate the business tourism market and develope outbound travel. Then, build the core marketing system based on the user experience. This paper also investigates the travel behavior of outbound users, then we study the strategy by Website Design Experience, and so on.The text carefully and deeply discusses the marketing strategy of the enterprise in our country, summarizes the good practice and experience, so as to provide guidance and reference for similar companies.