| After the rapid development of the automobile industry in our country, the automobile industry will enter the depth adjustment period. Especially after the car market from 2008 and 2013 blowout, market in a relatively stagnant shaped, high speed development bring higher comprehensive benefits to a certain extent obscures the internal structure and industrial subject its ability to compete. The existing more than 2 million automobile 4S shop, at the present stage facing the market slowdown, productivity excess leads to high inventory, legal environment of public opinion increasingly stringent, a significant shift in the consumption and operating income narrowing profit, operating cost of high prices, circulation enterprises survival of the fittest comprehensive risk management, survival and development encountered great challenge. Industry and significant changes in the environment, as the automobile circulation industry one of the main body of the automobile 4S shop, the vast majority of enterprises established business time are within 5 years, young enterprise how to break through a tight encirclement, to solve the inherent problems in enterprise’s sustainable development, is the current car traffic industry departments, industry association, the industry body, and put forward relevant groups of individuals is an important and urgent task.In the face of increasingly fierce competition in the market situation, automobile 4S shop must flow, secondary innovation and entrepreneurship and innovation, to get out of a sound operation, mature, highly competitive development path. HY car company, is a car at the end of blowout inroads into local and small enterprise group joint venture brands 4S business. Enterprise founded early, to coincide with the China auto market rapid development period, and achieved certain operating results, gradually expand the scale, business operations become increasingly standardized, standardization, continued to lead the industry position, the company’s core competitiveness can be gradually established and become a home in the city and the province where has certain and famous degree and the reputation of the automobile sales and service operators. Legitimate businesses further expansion of automotive authorized agent brand, increase investment, to consolidate and expand the lead, encountered in the automotive industry the slowdown in the economic development, increase the consumption upgrade, administrative rule of law management and control efforts, after the market competition intensifies, the industry output value and profit shrinkage, automobile circulation enterprises to enter a new round of integration reshuffle and other unfavorable factors, talent reserve, management system, the core competitiveness is the industry line business is still a gap between internal problems, the development of the company faces a choice to advance, and retreat. In this case, the company through Tongli thinking and collective wisdom, continuous learning, in-depth research, find out the way of enterprise development, the company now after two entrepreneurs, to achieve the transformation and upgrading of enterprises, from a single independent brand of automobile 4S shop become integrated operators 4S shop set Shanghai Volkswagen, SAIC Skoda, Volkswagen, Ford and Guangzhou MITSUBISHI Jiangling Jiangling Motors and other first-line international car brands,5 car brand 4S stores the smooth construction of the completion of business, through entrepreneurship and innovation and development, the brand has made breakthrough progress in the local market, not only increase sales volume and customer service value on a certain level. Customer satisfaction from the climb to the A block, ofreputation and comprehensive evaluation also achieved good results. Enterprise through innovation and entrepreneurship become typical of local entrepreneurship, won the unanimous endorsement of the government and industry, and was invited to local colleges and universities, youth, women’s federations, associations of entrepreneurs, manufacturers, dealers cooperation etc. all kinds of social organizations to share their experiences, the tree is typical, brothers and units in the industry come to the exchange of learning. HY’s entrepreneurial innovation process is still continuing, brought a demonstration and guidance force effect to the local circulation industry.The author of this paper is HY’s entrepreneurial innovation participants from entrepreneurs, entrepreneurial motivation, entrepreneurial environment and entrepreneurial process of four modules, using the dynamic theory of entrepreneurial process model based on enterprise life cycle theory, the HY business as the research object to promote, problems and the reasons behind the in-depth analysis, opportunity, and risk factors of entrepreneurial environment encountered, may avoid the entrepreneurial process risks and obstacles, select appropriate entrepreneurial opportunities, and adapt to the entrepreneurial resources, structural balance and safety of entrepreneurial team, operation Gou Jianshi should before the decision mechanism of competition environment and market environment, the successful implementation of the two to start a startup. In addition, the founder of HY enterprise, the entrepreneur’s portrait, analysis of the characteristics of enterprise 14 years of entrepreneurship development process; according to the analysis of HY company’s employees team overall quality and management ability of actual combat. The establishment of the learning organization, realize organizational innovation, and establish innovative culture carrier; the European and American mature auto market research and domestic successful enterprise innovation case analysis, combined with the North system innovation theory and technology innovation industry foresight research, put forward HY company service first, to adapt to the market, full the whole process and satisfaction management system innovation as the core has the corresponding management evaluation system.This paper studies the domestic and international analysis of the most advanced Timmons business process model and Northrop system innovation based on the theory and case analysis combined with empirical analysis, dynamic analysis and static analysis combining established a explore entrepreneurial innovation:the combination of enterprise development stage characteristics and enterprise management features in order to successfully achieve the business cycle fluctuations entrepreneurship, entrepreneurial spirit of innovation and innovation based on role orientation, establishing learning organization and learning management innovation mechanism of the culture of the enterprise, founded on quality of service oriented, adapt to market environment for enterprise management innovation system mode, and in the practice of corporate self values, mode of thinking, basic hypothesis and common vision. Continuously enrich the content, and constantly enhance the ability to adapt to change, learning ability, learning The realization of enterprise innovation and entrepreneurial learning reform, increasing the core competitiveness of enterprises in the market economy environment that under the new normal, ensure the enterprise grow healthy. |
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