Research On The Development Of Rural Tourism In Yueqing Furong

Since the reform and development of Chinese continued steady economic growth, people's living standards continue to improve, tourism has gradually become people's important means of leisure tourism industry. Under the background of vigorous development, by the state and governments at all levels across the country have seriously, seize the opportunity, vigorously develop the tourism industry, the development of tourism economy in national tourism. In 2006 the year of the tourist theme of "rural tourism" China years, in order to promote the development of rural tourism. Around the Zhejiang provincial government to boost the development of Zhejiang's tourism industry, promulgated the "on accelerating the development of tourism has become the trillion industry implementation opinions, the Wenzhou municipal government also issued a" Wenzhou tourism development "12th Five-Year" plan> and so on related policy documents, requirements of tourism industry play a basic role of the first document, the country relies on the natural advantages, suitable for the development of the region's tourism form.Yueqing city is located in the southeast coast of Chinese, economy is relatively developed, has a long history, many scenic places of historic interest and scenic beauty. In recent years, the city of Yueqing is promoting the "five six" comprehensive construction, through the development of green ecological economy to boost regional economic transformation and upgrading, the grass-roots government to respond positively to the call to develop the region's tourism mode, such as the fruit and vegetable picking Festival, flowers festival tourism, sightseeing garden, rural tourism and other special B & B mode. Furong Town is one of the Yueqing area of two eco towns, the geographical position is superior, the mountain show, the town government set up "the beautiful scenery is jinshanyinshan concept, with" beautiful hibiscus, hibiscus Hibiscus tourism livable, "the goal, widely to social investment, launched the jurisdiction of the town people the development of rural tourism.This paper from the research background and significance of the development of rural tourism of at large at home and abroad on rural tourism development experience and Inspiration of research based on by research on the development of rural tourism, absorb domestic and regional rural tourism development experience, and conduct field research, visits and other means understanding the basic situation of Furong Town area of rural tourism development and tourists, of Furong Town rural tourism development advantages, weaknesses, opportunities for the application of SWOT analysis method has carried on the comprehensive analysis, and proposes the corresponding suggestions based on the conclusions of the analysis, finally comprehensive Furong Town tourism resources, of Furong Town Rural Tourism further development carried out theoretical concepts and product design.The results of this paper have certain help to the development of rural tourism in the town of lotus, and it also has some reference value to the development of rural tourism in other regions.