A Case Study Of Corporate Culture Construction In JB Company

In recent years, with the development of market economy, the competition of enterprises in market has changed from the initial technical, human, financial and other aspects of competition to the comprehensive strength of the competition. Enterprise's comprehensive strength is to a large extent based on the cultural core and, therefore, the competition is actually in the culture development of the enterprise. We see that in today's society, based on the world of years while the internationalization of enterprises is the principle of profound corporate culture, was able to compete in the market for a long time in an inverted position. It is the so-called ranking that third-class enterprises make products, second class enterprises build on brand, and the first-class develop corporate cultures. Only when a good corporate culture is established and soaked into the cultural connotation in business activities can enterprises gain a foothold in the market. This thesis analyzes the corporate culture development of the JB company, and discusses its improvement of the proposed options and recommendations for improvement. It is expected to provide references for similar enterprises in culture development.This paper is divided into five chapters. The introduction is about the background of this study, the research aims and significance, as well as research contents and research methods. The second chapter outlines the enterprise status and culture construction and chooses the typical business cases to analysis. The third chapter summarizes the theories, and finds out the reasons on the corporate culture construction. The fourth chapter is proposed to solve the improving measures. The fifth chapter comes to the conclusion.