Research On The Development Strategy Of Xinshihua Company Limited

With the development of social economy and various kinds of malignant fire, the fire protection consciousness of our country is gradually increasing, and the demand of fire protection is improved continuously. Our country is in the transition period of industrial structure, all kinds of infrastructure investment in fixed assets at a higher level, which effectively promoted the rapid development of fire engineering industry. Xinshihua Company Limited. is facing fierce market competition, how to make the company's development strategy is imminent. Based on the actual situation of enterprises, this paper analyzes the internal and external environment of the company. Through the SWOT analysis, we have made the company's future development strategy, and put forward the implementation plan of the company's development strategy, which has great practical significance.In order to develop a feasible development strategy, this paper mainly uses the method of theoretical analysis and case study, the specific research content is as follows:The first chapter is introduction. This chapter discusses the background and significance of the research, the relevant theory and literature of the competitive strategy, and describes the overall content of the paper, research methods and technology roadmap. The second chapter is the analysis of the external environment of the Xinshihua Company Limited. This chapter mainly analyzes the external environment faced by the company at the present stage, from the macro environment and industry environment, the two parts is described, and finally the company is facing the opportunity and threat analysis. The third chapter is the analysis of the internal environment of the Xinshihua Company Limited. In this chapter, the author introduces the development process of the company, and describes the organization structure and business distribution of the company, and from two aspects of resource analysis and capacity analysis, the advantages and disadvantages of the company are analyzed. The fourth chapter is the analysis and formulation of the development strategy of Xinshihua Company Limited. In this chapter, the SWOT analysis is carried out on the development strategy of the company. The fifth chapter is the implementation of Xinshihua Company Limited development strategy. In this chapter, we have formulated the strategic implementation measures from the stage of business development strategy and business development strategy, respectively, to predict the operating results of the next five years.