Research On Marketing Strategy Of LT Company Dalian Branch

In December 4,2013,the Ministry of industry and Information Technology official released Td-LTE licenses to China Mobile,China Unicom and China Telecom. One year later, released FDD-LTE licenses to China Unicom and China Telecom, declaring China's telecommunications industry into the 4G era.As one of the three domestic major telecommunication operators, China Unicom is trying to build a boutique 4G network,focusing on "Wo 4G+"strategy.With the large-scale commercial use of 4G technology,China Unicom will have to face many challenges,like Internet companies, tax policy and Industry competition.To increase the income of traditional service,expand market share and reduce the loss of customers.How to deal with these issues has become a subject for China Unicom.In this article, applying the knowledge of Business Administration, through the analysis of China Unicom, which is facing political, economic, technological, social and other macro-environments, human resources and the competitiveness of its own, outside competitors. The Adoption of marketing and other related theories of 4P'S learned from the MBA courses, we should study and formulate a new round of communication marketing strategies adapting to the current market situation.Focus on the implementation of effective marketing strategies in product,price,place,promotion.Some supporting measures are put forward for ChinaUnicom to achieve the development targrt and ensure the implementation of competitive strategies,so that the company can develop healthily and rapidly.