Research On JMKX Group Enterprise Culture Construction Based On Social Responsibility

Pharmaceutical enterprises is an important part of China's market economy,in the rapid development of global economic integration today,the economic development of mankind more into a field of health and medicine and health will become the main theme of the next time.In the hundreds of large and small pharmaceutical enterprises,with the Yangtse River,step large pharmaceutical enterprise group,there are many unknown small companies,these enterprises constitute the China pharmaceutical enterprise layout.By 2015,increasing competition in the pharmaceutical industry,the tender price,profit margins shrink,a large number of small enterprises disappeared,leaving large and medium-sized enterprises in the competition and innovation to survive.Today in the rapid development of economic globalization,the competition between enterprises is actually the competition of enterprise culture,and enterprise culture in the concept of social responsibility and behavior,can just good for enterprises to establish a good public image,to help enterprises in the fierce market competition environment,obtained favorable development position.This paper to JMKX Group Co.,Ltd as the research object,JMKX was established in 2000,engaged in the field of covering medicine,real estate,workers,capital investment.Since the beginning,through more than ten years,experienced difficulties in the process of development,into the bottleneck,but has always maintained a steady development trend,which has important links with the culture of JMKX gene.Enterprises at the initial stage of the establishment of corporate culture,the requirements are relatively simple,the corporate culture is to exert more cohesion.When the enterprise develops to a certain stage,the requirements for the enterprise culture of continuous improvement.Each stage of development of the JMKX is away from do not open the role of corporate culture,in the process of enterprise development,JMKX formed the unique characteristics of the corporate culture: PK culture,cultural benchmark,wolf culture,team culture and executive culture and so on.There are five chapters in this thesis.First of all,conducts an analysis of the research background,significance,theories,contents,methods and the lack of;secondly,to analysis the relationship of pharmaceutical enterprises and social responsibility from the composition of corporate culture;again,the JMKX group corporate culture analysis and interpretation,fully elaborated JMKX group enterprise development present situation;the fourth,through the analysis of JMKX group enterprise culture,enterprise culture in the future construction of the overall thinking and safeguard measures are formulated.Finally,in the end office carries on the summary and prospect.