Profit Model Research Of Tong Huashun Limited Liability Company

In recent years,with the deepening of financial services network,the traditional financial services industry began in the direction of the Internet financial transformation.And rapid,comprehensive capability of providing financial information is an important part in financial services,Internet financial enterprise in this advantage is obvious.Enterprise through the portal website of finance and economics channel and vertical portal for all kinds of financial information,financial products to conduct a comprehensive,sorting to meet user needs.At the same time,using professional software client provide the user with fundamental analysis,stock Level 2,third party fund sales,mobile business,big data picking stocks,the shareholder communication platform and related services.We can say that the Internet financial information services have been developed as an integral part of financial industry in the future.The company specialized is engaged in the development of the Internet to fry a software and provide stock market data and financial information services,and through the value-added service charge.However,at present the Internet in the financial services industry is facing fierce competition,how to keep sustainable development,is an important research problems of theory and practice.The research of this problem,must start from profit model to explore.How to create value for the enterprise is the core issue of profit model research,enterprise through differentiation or cost leadership strategy to continue to create products and services,to bring users use value of stable income as well as enterprise,it has to do with the profit pattern of enterprise itself has the characteristics of ability and facing the complex market environment are closely related.Internet financial information services industry is an emerging industry,the development time is shorter.Good growth and innovation but also exist a lot of uncertainty.Only companies choose suitable for their own profit model,to good development to build a good foundation for the future.Internet financial information services industry competition is intense,the competition,in particular service does not have the advantage of straight.Tong Hua Shuncompany's existing profit model is sustainable and good development potential,and determines whether the future will maintain its leading position in the field of financial software.The article adopted the method of case analysis.First introduced the Tong Hua Shunand Internet financial overview of the financial industry.And combining with the related theory of profit model of the existing Internet financial information services industry profit model is analyzed.And then studied the industry background and the status quo,to Tong Hua Shunand other companies in the industry's existing profit model of comparative analysis.After through to Tong Hua Shunall the profit model of profitability,revenue and earnings data and statistics and financial analysis.Finallyaccording to the research results to Tong Hua Shunprofit model solutions are proposed.