Study Of Nanjing Mice City Construction

Along with the exhibition industry has been more important in China, income of mice activity is increasing. Many cities develop the exhibition industry as a new point of comprehensive development.the development of exhibition industry has become a standard of internationalization. In The Essentials for City to Accelerate Internationalization (2012-2015), the Nanjing Government purposes make the center city of international MICE city, optimize the layout of exhibition industry in Nanjing and promote to build the international MICE city. Nanjing International Expo Center was built in 2008, the second period of project was started in 2012, and the demonstration of third period was started in 2013. When the third period of the project is completed, it will be a larger exposition complex with advanced mode. In order to the construction study of Nanjing MICE city planning construction, first of all, analyzing of policy and planning with the realities of Nanjing exhibition industry. Secondly, make thorough investigation of important exposition city of the world and understanding of advanced exhibition concept, otherwise make comparisons between Chinese city and overseas. And then, conduct a full investigation and analysis for infrastructure of Nanjing International Expo Center, providing basis for construction study. Finally, combined with culture of Nanjing exhibition industry, picked the Nanjing international automobile exhibition of the most popular exhibition in Nanjing, make the image design for publicity activities with the most popular element.