Study On The Cost Control Of JK Company On The Basis Of Value Chain Analysis

August 2015, National People's Congress passed the "People's Republic of China Air Pollution Prevention Law" amendment, and on January 1st, 2016 began the formal implementation. This means that the state not only to environmental pollution adopted a zero-tolerance attitude, while green energy industry to give more attention and concessions.With the support of the entire world energy trends and national policy, China's photovoltaic industry, although later in Europe and other countries, from the introduction of foreign technology and manufacturing methods to copy the start, but still in this decade, the rapid development of the industry to participate in international competition. Solar energy is a clean energy source, and can be recycled, has been applied to foreign residents for the photovoltaic roof, building surfaces and construction of power plants, photovoltaic modules surge in demand began, and become a major driving force for clean energy development, to see opportunities the Chinese PV industry gradually rise to become the world's largest manufacturing base and sales sources. 2013, since the Chinese PV manufacturers increasing photovoltaic enterprise exports increasing amount of foreign PV companies already poses a threat to protect the interests and the development of local PV companies, the United States and Europe to China has taken a different degree of "dual" measures against Chinese PV manufacturers made very stringent tax policy, intended to be China PV barrier at the door, at the same time, many domestic small and medium enterprises have been declared bankrupt. They cannot just pour in a major reshuffle in the market survival of the fittest, but fell to the overcapacity, under high cost of failure.The paper will analyze the perspective of the value chain theory, combined with the theory of value chain and cost control theory, within JK Company's industry value chains, trying to suppliers Forced into active complexes, analyze competitors JK Energy value chains, to avoid adverse unnecessary competition, and strive to winwin cooperation, the company's internal analysis JK energy value chain, identify JK company cost advantages and disadvantages in the same competition in the industry, structural adjustment and improve internal procedures to seek cost control ways and means. Leading contemporary business, not just on a single aspect of the victory achieved, contemporary business competition, nor is it a simple competitive market prices and carve up the figures, but the competition in the entire value chain, and the comprehensive competitiveness of the entire value chain It determines the competitiveness of enterprises, the sum needed to open the throttle, corporate profits without effective control of costs.In this paper, results of the company for the cost of JK control strategy by the entity of the value chain and value network and the virtual value chain combination, complementary the third party who proposes to rely to improve their product development, at the same time, the use in the production process Lean effective way to reduce waste; improving the management of human resources, establishing a corporate culture, and constantly cultivating the scientific research, equipment and marketing personnel, labor costs and reducing unnecessary waste and brain drain, to obtain the greater development space for the development of enterprises; establishing benign procurement chain, optimizing product certification to avoid price Forced; changing the product price war blind manner, and striving to lead the cost will be converted to low-cost high-yield; the ultimate winner is that who doing service to win customers and market. These can lay the foundation for decision-making and resources optimization, providing more space for the enterprise development by strengthening its cost advantage.