The Cost Leadership Strategy Research On SDSG Machinery Company

In the fierce market competition environment, through constant to reduce the cost to achieve the highest output, is the pursuit of profit maximization, the most visible expression of rationalization, and enterprise management, research and development personnel to focus research topic at present. Therefore cost leading strategy makes the enterprise cost changes, improve the product competitiveness of enterprises.In this paper, the production of rice milling machines SDSG machinery company as a research vehicle, several in-depth business research, using PEST Method SDSG machinery company external environment for the current development of the company in which the integrated environment, using the SWOT method SDSG machinery within the company environmental analysis to identify the presence of the company's development strengths and weaknesses, by SDSG machinery company's current cost leadership strategy analysis to identify their problems and the most direct two types of contradictions faced by low-cost strategy: Low cost requirements under mass production and consumer demand for a variety of contradictions; vicious competition between the industry led to lower profits. By contrast SDSG rice mill machinery company with competitive products, the use of four-step action framework analysis SDSG machinery company cost leadership strategy to improve the direction, from the design, production, logistics, marketing, corporate culture, organizational structure, management systems, etc. its cost leadership strategy to improve the design, develop specific implementation plans. Through the establishment of the organizational structure to adapt, improve personnel to enhance their institutional and cultural construction, reduced labor costs, lower tax costs, raw material costs and other measures to lock guarantee the implementation SDSG machinery company cost leadership strategy.This article on how to improve the quality of products, expand the scale of production to reduce costs, as the SDSG machinery company improvement design and implement the cost leading strategy, provides the feasibility of the scheme, the rice mill for SDSG machinery company business development to provide certain theory basis and the reference.