Research On The Reform And Development Of Henan Rural Credit Cooperatires Under The Background Of Internet Financial

The rapid development of Internet technology has accelerated the pace of financial products innovation, financial products continue to innovate, but also change the traditional financial services model.Compared with traditional finance, Internet finance has a flexible and convenient, high efficiency of the transaction matching advantages, so it has been rapid development.Internet finance,represented by Alipay, Ali small loan and Yu Ebao,launched a challenge to the traditional finance. Internet finance to seize the city market at the same time, but also actively expand the rural market.Henan Rural Credit Cooperatives, as a financial institution serving “agriculture, rural areas and farmers”, is still in a backward state, and always in a weak position in the market competition.In the rapid development of Internet finance, financial disintermediation acceleration and market-oriented interest rate reform deepening of the market environment, Henan Rural Credit Cooperatives, the original advantage was weakened, the market share by squeezing.Therefore, it is of great significance to explore the impact of Internet finance on Henan Rural Credit Cooperatives and the coping strategies.The paper describes the main development model of the current Internet finance and the characteristics of a simple arrangement.Secondly, the paper briefly introduces the development situation and main characteristics of Henan Rural Credit Cooperatives.On this basis, the paper focuses on the analysis of the impact of Internet finance on Henan Rural Credit Cooperatives.The Internet finance can efficiently integrate the customer's idle time, capital and other debris resources,attracting a large number of investors.Network lending companies with big data and cloud computing and other Internet technology for customer information depth mining, analysis and processing, accurately calculated the customer's credit status, and on this basis, to provide customers with micro credit loans.Greatly enriched the financing channels for small and micro enterprises.Internet financial companies can also provide users with transfer, payment and other free financial services, bypassing the bank card can be directly traded, weakening the intermediary status of financial institutions, including Henan Rural Credit Cooperatives.Internet finance provides a more personalized and differentiated products, giving customers more options and autonomys.Internet finance pay more attention to the customer experience, with "Alipay" as the representative of the Internet payment and "WeChat paid" as the representative of the mobile payments, only need to input or scan the QR code to complete the payment, greatly weakened Henan Rural Credit Cooperatives physical outlets and more advantages.This to a certain extent, it affects the business ideas, business model and service concept of Henan Rural Credit Cooperatives.Internet finance in the rapid development at the same time, it also brings a lot of risk, increased the operating risk of Henan Rural Credit Cooperatives.The paper based on the theory analysis combined with case analysis, Internet financial model representative of Ali finance as an example, expounds the influence of the Yu Ebao, Alipay and Ali small loans of Henan Rural Credit Cooperatives.Yu Ebao with a high income, good mobility and flexibility to pay and other advantages are recognized by the public,increasing the cost of the financial institutions, but also the impact of the traditional financial institutions financial services.Through data analysis, it is concluded that the lack of effective collateral in the case of the company can choose Ali small loansto get more liquidity.After a certain fixed assets, the company can choose Henan Rural Credit Cooperatives mortgage to save interest costs.Alipay continues to expand payment, affects Henan Rural Credit Cooperatives to pay for the business.For the payment and settlement funds as a deposit will be deposited in the Alipay, the diversion of demand deposits of financial institutions including Henan Rural Credit Cooperatives.In this case, Henan Rural Credit Cooperatives to highlight their own characteristics, it is not only to recognize their own differences with other banks, but also to see their own comparative advantage, to avoid threats, looking for opportunities for development.The paper believes that Henan Rural Credit Cooperatives should first recognize their own characteristics, clear market positioning.Strengthen agriculture, in the stability of the rural market, based on the positive development of urban markets, to achieve the common development of both.Liability business, the advantage of the use of rooted in rural areas, innovative financial products to meet the tastes of farmers.Asset business, the establishment of a large data system, enhance the ability to deal with data.Secondly, in the competition for cooperation, consolidate the intermediary position.Promoting existing physical outlets and Internet Financial effective docking for the community to provide a full range of financial services.Again, through the refinement of reform to improve the quality of service.Simplifying the operation process and enhancing the business flexibility.Strengthening scientific and technological support to achieve data information.Finally, the technology as the support, to achieve the active type of risk control model.Optimizing the asset structure to improve the ability to resist risks.Increasing technical support, to ensure the safety of funds.Strengthening cooperation with regulatory agencies, to establish public confidence.In addition, Henan Rural Credit Cooperatives should strengthen skills training, training versatile talents.