The Research On Development Strategy Comnmunity Banks' Business Of Bank M

In recent years,China's commercial banks continue to face more severe external operating environment,a series of factors pose a big pressure to bank business development.In the face of the change of market environment,Banks are looking for new business development approach,community banks become the banking industry is new bestow favor on,joint stock commercial banks,in particular,are actively exploring community banking,by means of the physical channel sinks and extension,improvement for individual customers and small micro enterprise customer service depth and breadth.Concept of community banks,as is the result of the United States and other western countries,in the United States,community Banks already have mature operation model.The development of community Banks in China,although the late start,and with the foreign community banks have essentially difference,but more in line with demand characteristics of retail business in our country,our country's small and medium-sized banks to foster strengths and circumvent weaknesses,to develop new important way of life.In this paper,by using theoretical analysis,comparative analysis and case analysis,through Banks with foreign mature community development situation and major domestic commercial Banks to develop community Banks of contrast,draw enlightenment to community bank of bank M management.To community bank of bank M,and through the management concept and service purpose,service range,network and community bank team structure and staffing and development strategy of multiple dimensions,such as detailed introduction and analysis of the present situation and problems of the development of community bank M.Community bank M in the next development strategy is put forward,suggestion through the clear positioning,building characteristics,methods of innovative thinking and strict risk control,improve community banks existing business model,sets up the brand competitive advantage,maintaining the health of the community bank M sustainable development.