Research On The Development Strategy Of Miaoyu Drinks Company

Belongs to the food industry and beverage industry, the industry is also a human life, for the everlasting industries. Beverage industry is a reflect ion of the level of modernization and eating quality of people's lives and the national level of an important symbol of civilization. Beverage i ndustry is an important pillar industry of China's national economy, is also associated with industry, agriculture, distribution and other areas of large industry. Currently beverage market has become the domestic food industry, one of the fastest growing m arkets, and as the beverage industry in recent years, the rapid developm ent of market competition body HenanY u Miao Drinks Co. is m oving from single to multi-enterprise development vinegar beverage category, international-type beverage brands. Enterprise external econom ic environment, the industry environm ent, internal m anagement have under gone profound changes. Faced with increasingly fierce market competition and the rap id expansion of business scale, how to seize opportunities, meet operational challenges, promote enterprise development, has become the company's top management to be an urgent need to address the m ajor issue. Therefore, strengthening the com pany's development strategy research, scientif ic development company's development strategy, the company's strategy and busin ess development to further im prove the corporate governance structure, and prom ote implementation of the strategy and improve the m anagement level, to prom ote enterprise development, are of great significance.This article aims to Henan Miao rain dr inks Corporation's major historical and current development of the internal reform of the environment as the basis for the theory of strategic m anagement guidance, combined with the current dom estic food and beverage industry reform and development of environmental change, analysis of the company's development environment, analysis of the com petitiveness of the company, referring to specialized research institutes forecast the m acroeconomic situation, the prospects of related industries and regional market planning to combine theory with practice, the use of the com petitive structure of the industry model and SWOT analysis m odel, the company is currently the developm ent strategy of the system analysis, put forward the co mpany's strategic development plan and the new era measures.