JR Company Based On Palepu's Case Study Analysis Framework Of Cash Flow Management

Cash flow management is good or bad, often determine the success of high tech company gate. Focus on the global economy situation, if JR company wants to be a powerful challenge competitors the growing global high-tech industry, in the process of company management, build perfect cash flow management system is important guarantee to ensure the market competitiveness of companies. Nowadays many high-tech venture companies just disappeared in the development of flower briefly as the epiphyllum. Companies at the stages of its cash flow are different. Especially with the special nature of the industry of high and new technology company, its high investment, high technical personnel intensive and the other figures, flat organizational structure and the cooperation and sharing of organizational culture characteristics, high and new technology company of cash flow management intensity has a higher requirement. Company Jr after being rated as high-tech enterprises in the first year suffered cash flow crisis management and its management through years of research discovery by Palepu financial analysis data to improve corporate cash flow management, thus let the company Jr's cash flow to maintain high and stable liquidity, corporate cash in a timely manner transformation for the development of a dynamic, to deal with increasingly fierce competition in the market and users of products of value-added services, improve enterprise capacity for sustainable development.JR company combined with industry and their own characteristics, the Palepu financial model is obtained by data analysis and correction of company financial strategy; project cash flow forecast, the strict implementation of the cash flow budget plan; develop free cash flow monitoring system.JR company found CF company before dependent DuPont analysis data of cash flow management, improved cash flow management, project reference and sensitivity, more conducive to the survival and development of JR company. Based on the literature at abroad, using Palepu financial analysis of the JR company's framework does not see more, using the framework to improve cash flow management is less and less. So use Palepu financial analysis framework analysis of high and new technology company cash flow management of that data to improve high and new technology company cash flow management of case has the value of popularization.