A Research On Effect Of Japanese SX Company Electronics Project Direct Investment In China

Along with the situation of FDI in the world expanding gradually,multinational companies as the main carrier of promoting economic globalization,make the world economy link together more and more closely,at the same time,multinational companies also have an important impact on the development of the host country enterprise.China is one of the developing countries that access to foreign investment is largest in the growth,because of the rapid development of economy of our country and the potentially huge market has attracted the attention of investors from all over the world,Although after the Asian financial crisis, the investment from multinational company had a decreasing trend, on the whole, China's absorption of foreign direct investment not only failed to reduce, instead of growth. Japan in these countries that invest in China has been playing a very important role, one of the most representative is the SX Japan company, the initial cooperation with China is building a dry battery factories in Shanghai, SX Japanese company is also the first overseas companies, now, SX company is one of the most influential enterprises that invest in China earlier,have outstanding achievements,and the company's image is bright.However, with the development of Chinese economy and the change of market environment in China, the Japanese enterprises that invest in China also appear some new development trends, and make the corresponding adjustment plan, new investment mode of operation and investment strategy.Taking an example of SX Japanese company in electronics project investment in China, this paper introduces the SX company electronics project total investment in China, the investment structure, investment direction and the change of investment location choice, from the social cultural and technical facilities analyzed the effect factors of SX company electronics project invest in China, put forward the problems existing in the SX company electronics project invest in China, and by selecting the efficiency and benefit, growth and development potential of four indicators SX Japanese company to set up electronic projects in China direct investment effect evaluation index system, the human capital plate, plate technology research and development, production and trade services and equipment facilities investment effect of plate four plate to make quantitative analysis, through the investment benefit of the plates and analysis the reason, and are compared with those of the industry analysis, to find some solutions,accelerate talent localization, increase the investment in technology research and development, increase investment in the shop marketing model can promote the SX Japanese company continued stable development in China, therefore, through the study of effect of Japanese multinational companies to invest in China, our country enterprise also can absorb the experience and lessons, to study the change of the investment environment in our country, and formulate corresponding policies and regulations and supervision system, guide the direction of attracting foreign capital in the later in our country, to achieve the enemy and know yourself, in market competition to occupy the initiative.