Analysis Of International Marketing Cases Of Corporation Z

Topics of foreword include the reason and background of the analysis of this thesis, which will support the necessity and significance of analysis of international marketing cases of Corporation Z.The history, products and market situation of Corporation Z are introduced in Chapter 2, which mainly focuses on the reasons and the necessity to develop the international market, such as the prospect of mining machinery industry, domestic customers' situation and increasing demand of mining machinery from developing countries. The unprecedented chance and severe competition for Corporation Z in international market is also analyzed.In Chapter 3, there are brief descriptions of Corporation Z's type of business strategies in different stages of international marketing, like product strategy, price strategy, customer strategy, distribution strategy and promotion strategy and so on. Typical cases are presented with details to show the success and inadequacies of Corporation Z in international marketing and project implementation. The presentation of unique integrated team marketing is also involved together with specific activities.Several business administration theories in Corporation Z's international market are analyzed in Chapter 4, like the application of SWOT and 6P models. The successful experience and inadequacies are summarized in this chapter too.Suggestions for improvement of international market come in Chapter 5.