Research On The Financial Strategy Of Z Company Based On The Financial Strategy Matrix Theory

The comprehensive application of 4G technology, ICT integration and information technology industry impact of the wave, "The Belt and Road", the communications industry opportunities and challenges coexist, will inevitably lead to a new round of competition.Driven by the interests of enterprises, the communications industry will win the largest market share in the current information age, this market share in order to achieve higher sales revenue growth as the premise, need the support of a lot of money. On the other hand,the large investment belongs to the communications industry, long cycle industry, special industry investment and operation has a great dependence on funds. The financial strategy financial strategy mainly consider the strategic problem of the use and management of funds,the Use is to achieve the rational allocation of funds, therefore, the communication industry is one of the industries affected by the financial strategy of the larger.The abscissa of the financial strategy matrix, the main consideration is rapid growth should pay attention to the fund balance, the ordinate consider value creation should pay attention to the control of cost of capital. So based on financial strategy matrix to develop financial strategy for communication enterprises due to the rapid growth caused by the shortage of resources, fracture of funds can play a good role in prevention help communication industry to achieve sustainable development under the background of rapid development.The research by the theory described combined with case study. The theoretical part:firstly, this paper introduces the meaning of financial strategy, objectives and classification;and then expounds the principle of the financial strategy matrix, and points out that the use of the advantages and disadvantages of financial strategy matrix, financial strategy matrix in EVA, sustainable growth rate is calculated; finally discussed how to use financial strategy matrix to guide the enterprise to the choice of financial strategy theory. In the part of case:first, the analysis of the Z company financial strategy choice in the context of the analysis,including PEST analysis, industry environment analysis, and distribution of Z company financial strategy matrix. Then, using financial strategy matrix from the investment Capital,financing and dividend distribution three aspects about the present situation of Z company financial strategy was evaluated, the applicability of the financial strategy matrix are obtained, and the financial strategy of Z company and shortcomings. Final judgment enterprises in the future in the financial strategy matrix in the quadrant, using the financialstrategy matrix theory, in Z company the financial strategy based on Optimization of corporate financial strategy to achieve sustainable value growth.The from the point of view of the financial management of the financial strategy of a particular enterprise research and the financial strategy matrix is applied to the evaluation and optimization of enterprise financial strategy is the combination of theory and practice exploration, financial strategy to provide some reference meaning to the managers of the makers.